Strategy Over Luck: The Science of Pricing

Last Blog, we discussed the art of communication. Today, let’s talk about the science of strategy.

At Keller Williams Realty Lone Star, we know that "testing the market" with a high price could be a risky move in 2026. The most critical activity happens in the first 14 days. If the price isn't right, serious buyers scroll past, and the listing goes stale.

Agents must research, study, and analyze the market by weighing local inventory, new construction incentives, and community neighborhood nuances, we help sellers price for precision, not hope.

Correct pricing combined with strong communication creates the formula for smooth closings.

Ready to win in this market? Buyers and sellers choose Keller Williams Realty Lone Star for results.

For Agents: Are you equipped to be the economist of choice for your clients? Join our next Mastermind or Coaching session to see how we empower agents to lead with data.