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Last Blog, we discussed the art of communication. Today, let’s talk about the science of strategy. At Keller Williams Realty Lone Star, we know that "testing the market" with a high price could be a risky move in 2026. The most critical activity happens in the first 14 days. If the price isn't right, serious buyers scroll past, and the listing goes stale. Agents must research, study, and analyze the market by weighing local inventory, new construction incentives, and communit

At Keller Williams Realty Lone Star, buyer agents often call the listing agent before writing an offer—not to ask, “Any offers?” but to listen. They build rapport, ask smart questions, and uncover what truly matters to the seller. Because offers aren’t won by price alone—they’re won by alignment. Strong agent communication turns good offers into smooth closings. Buyers and sellers feel understood, negotiations flow more easily, and everyone reaches the closing table with con